IMPORTANCE OF A GOOD WEBSITE

In a digital world, a branded, user-friendly, and optimised website is the backbone of your business.
Your website is the core of your digital marketing strategy; every communication, advertisement, email, press release, and piece of content will drive the consumer back to your website. As such, your website must give consumers a clear idea of what your brand is about and what types of products or services you offer.

CONSIDERATIONS

When designing a website, it is important to consider the following:

• Technical SEO
• CMS requirements
• Responsive mobile-first design
• Information architecture
• Navigation
• Creative design

In order to achieve the following:

• Increase the number of visitors
• Increase time on site
• Decrease bounce rate
• Decrease load time

it is important to note that a slow website will see an increase in bounce rate and a decrease in time on site. A one-second delay will: reduce page views by 11%, decrease customer satisfaction by 16% and reduce conversions by 7%.

WEB DESIGN BY BLUE AURA CREATIVE

Whether you need a website designed from scratch, a redesign or a ‘facelift’, we have got you covered.

• Consultancy: Experts in developing goal-focused strategy, UX/UI design and SEO content.
• Delivery: Custom design and development, using robust frameworks, tools and analysis.
• Growth: Measurement and optimisation to increase conversion and sustained business growth.

For more information, view our web brochure.

OUR PROCESS
STEP ONE
For each web design project, we closely examine your brand, existing channels and content. This enables us to identify and understand your brand identity and values, strategy and objectives, products and services, audience and demographics.

STEP TWO
Then, we participate in a series of creative workshops, wire-framing and user experience (UX) sessions. This enables us to produce a site that communicates brand messages, reinforces credibility and delivers a return on creativity and investment.

STEP THREE
Our stunning designs provide users with a branded experience, enabling you to connect with and engage your users whilst also standing out from the competition. We ensure our code is effective and lightweight whilst not holding back our creative team on the front end design (UI).
For more information, email us today.