IMPORTANCE OF QUALITY CONTENT

YOUR BUSINESS NEEDS QUALITY CONTENT
Here’s why:

• Companies that blog receive 97% more links to their website.
• 70% of consumers learn about a company through articles rather than ads.

By providing content that is valuable and informative, your potential customers can form an understanding of what you stand for, your vision and why you are the go-to brand in your industry.

CONTENT WRITING BY BLUE AURA CREATIVE

One of the most effective ways to build brand awareness, improve SEO and provide relevant and useful content to your target audience is through consistent blogging.

What we can do for you:

• Improve your SEO ranking and discoverability, leading to more traffic and sales.
• Develop and strengthen relationships with existing and new customers.
• Establish your business as an industry leader and a trusted source of information.
• Communicate your brand personality, values, vision and mission.
• Inform and educate customers about your products, services and relevant industry topics.
• Create opportunities for sharing, leading to viral traffic and exponential market growth.

OUR PROCESS

Content Research & Topic Creation
First, we conduct thorough research into your brand, business and objectives, ensuring we have a clear understanding of your brand’s personality, tone of voice and syntax.
Then, we research keywords, topics and content relevant to your brand, industry, products and services.

Topic Approval
We compile a comprehensive list of topic ideas, which we share with you, to ensure we are aligned on the type of content you want to go live.

Content Creation & Optimisation
Our expert copywriters will compose the articles, ensuring proper grammar, vocabulary, formatting and optimisation.

Reporting & Publishing
We format and optimise each article for its intended platform. Generating reports on the article’s performance, to inform our content strategy and development.

For more information, view our digital marketing brochure or email us today.