WHY YOU NEED SOCIAL MEDIA MARKETING

YOUR BUSINESS NEEDS SOCIAL MEDIA
Here’s why:

With nearly half of the world’s population using social media, it’s the natural place to reach new and highly targeted customers. The stats speak for themselves:

• 57% of consumers follow a brand to learn about new products or services.
• 47%follow to stay up to date on company news.

THE BENEFITS

Stay top-of-mind
Users spend an average of 3 hours per day on social media, meaning you have multiple opportunities a day to connect with your followers. If your social posts are useful, entertaining, informative and frequent, then you will keep your followers engaged and your brand will remain top-of-mind for when they are ready to make a purchase.

Humanise your brand
More than half of adults do not trust a brand until they see ‘real-world proof’ that the brand is keeping its promises. To enable your customers to connect and relate to your brand, you’ve got to embrace and showcase your human side. the ability to create real human connection is one of the key benefits of social media for business.

Generate leads & conversions
No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel to bring in new users and convert them to customers. As the number of social media users continues to grow and social sales tools evolve, social networks will become increasingly important for product search and e-commerce. The time to align your sales goals is now!

Influencer marketing
The power of influencer marketing is undeniable. Tapping into a highly engaged audience of an influencer can be a powerful part of your marketing strategy, to attract more followers, increase your reach, brand awareness and ultimately drive more sales.

SOCIAL MEDIA BY BLUE AURA CREATIVE

Expert consultancy and management for every element of your social media. With over 3.5 billion users, social media is no longer optional. It’s an essential way to reach your customers, gain valuable insights and grow your brand. View our digital marketing brochure or email us for more information.

What we can do for you:

• Develop a social media strategy in alignment with your business objectives.
• Design stand-out creative content that drives more brand awareness, followers and sales.
• Engage with and respond to your followers to ensure every customer has a voice.
• Create platform-specific content with our expert graphic designers and copywriters to improve contextual relevance and connection with your audience.
• Grow a highly engaged and loyal following and customer base.
• Increase your social reach, exposure and coverage with influencer marketing.
• Analyse performance and data to drive decisions for strategic growth.

OUR PROCESS

Defining the Goals & Objectives
We take the time to understand your business, objectives and target audience to customise a social media strategy for maximum results.

Competitor Analysis
We do an in-depth analysis of your competitors, to identify potential growth opportunities and formulate a holistic social media strategy. Success leaves clues.

Content Strategy & Calendar
We develop a content strategy and calendar to drive meaningful engagement with your target consumer. To ensure your content is both compelling and visually appealing, we use a combination of custom-made graphics, video and photography.

Influencer Marketing
We manage the process from start to finish: influencer research and outreach, negotiation, logistics and posting, as well as reporting and analytics. We maximise the return on these beneficial partnerships.

Distribution Of Content
Using our expert software we can determine the optimal time for your posts to go live, ensuring maximum engagement and effectiveness based on your audience. Before scheduling content, we always send our calendars to our clients for review, so you can have the final say on what goes live.

Social Listening, Feedback & Reporting
We perform an in-depth analysis of the key performance metrics that matter most to your business, whether that is audience growth, engagement, web clicks or audience conversation. We use this data to generate reports, which drive our strategy and content development.

For more information, view our digital marketing brochure or email us today.