IMPORTANCE OF BRAND IDENTITY

A well-established brand identity forms the foundation of all your marketing efforts: it encourages brand awareness, recognition and loyalty, whilst also legitimising your brand in the eyes of the consumer. What's more, competition is fiercer than ever, as the digital sphere is over-saturated with companies and content fighting for business, engagement and custom.

As consumers, we have been granted power and an abundance of opportunities through technology. We can search for and compare multiple brands in a matter of seconds; whilst forming instant opinions about them due to their visual representation and brand identity.

Consequently, a distinctive brand identity and integrated marketing strategy are needed to ensure a positive and memorable brand experience so that your company is not overlooked during this critical customer research phase.

Contact us today for more information on our branding services.

IMPORTANCE OF HUMANISING YOUR BRAND

Simply put, humans relate to humans. As a result, humanising your brand encourages your audience to engage, connect and converse. It enables you to form a deeper connection with your audience, create a sense of trust and form long-term, positive relationships.

OUR BRANDING SERVICES

We deliver tailored branding solutions to meet your every need; be it brand creation, rebranding or brand strategy. We curate a team of specialist designers and strategist for each project, taking into consideration your values, vision and aspirations.

Our branding packages are customised to your specific requirements, however, we do offer the following deliverables:

Full brand identity, presentation to include:

• Logo
• Colour palette
• Moodboard
• Typography
• Audience
• Photography & design style
• Tone of voice and language
• Stationary and/or packaging designs
• Social design templates

Full brand strategy, presentation to include:

• Full audit of brand channels
• Competitor analysis
• Content strategy and themes
• Web, social, paid, email strategy
• Communications and partnerships strategy
• Blog/article topics

Contact us today for more information on our branding services.